Analysis of the influence of artificial intelligence on SMEs in the commercial sector of Guayaquil

Abstract

In Guayaquil, artificial intelligence has advanced in SMEs in the commercial sector, showing competitiveness and efficiency in constant evolution. Its use in local companies could increase efficiency and evaluate its impact on competitiveness. The methods used in the research are both quantitative and qualitative analysis, obtained from 50 small and medium-sized companies that were surveyed, in addition interviews were organized with 5 specialists. in artificial intelligence. The findings of this study indicate that many companies, 61.54%, are using artificial intelligence in key areas such as customer service, sales, marketing and operations. Although most companies have seen notable progress in efficiency and customer satisfaction, they are also faced with significant obstacles such as a shortage of qualified employees and opposition to organizational change. The study's conclusions indicate that the implementation of AI in Guayaquil is in an early stage, showing key opportunities to increase efficiency and competitiveness. However, SMEs face challenges due to implementation costs and the need for specific training.